DND is an Indian brand of mosquito repellent products. The identity and package design was developed from the brand’s inception. DND offers a range of innovative products setting itself apart from competition. For their fastest selling product, the focus was on its package design communicating the brand’s clutter-breaking personality.

The logo, (inspired by keyholes suggesting Do-Not-Disturb) transforms itself into a functional element for packaging, acting as a hook for the box to be hung from on retail display units as well as a detachable do-not-disturb hanger for customers to hang in their rooms as a memorable brand keepsake. The packaging gets repurposed in a unique way not seen previously in this category.