Hicare Happy Home, 2015
Branding,Package Design,Print
Hicare is a pest management service company. The brief was to help them transform their service into a product that could be sold across retail stores by developing a brand Happy Home that could connect with their target audience of housewives and families. Each box comes with a manual containing their service activation number & useful information on pest management and a fridge magnet.
For the package design, warm and friendly colors were paired with clean typography to convey an emotion of relaxation and dependability when the consumer buys the product. Special printing was used for the cover with spot UV and embossed typography to develop packaging that would incite curiosity and stand out in retail store aisles.