Corporate identity for consumer goods company Global Consumer Products. The identity aims to capture Global’s young, dynamic spirit with a focus on globally innovative products. For their brand identity we created a logomark that transforms the letter G into a responsive upward pointing arrow, which adapts itself according to the medium its placed in, signifying growth, dynamism and constant innovation. The color gradients were chosen to allow for the visual identity to be ever-changing and adaptive.
Located in an industrial estate, a 45 foot typographic mural was made outside their office space as part of the identity. Drawing cues from the Indian, American and Japanese roots, the brand name Global was used to create a playful pattern using the identity’s responsive arrow with Latin, Devanagari and Japanese scripts.